This book might well have carried the subtitle Or 44 Years in the Copy Department instead of its present one. Even a copywriter, whose breed is not noteworthy f

This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the publi

You don't have to be especially "creative." And you can forget about writer's block. Because now, even if you've never written advertising before, there's a sim

Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality i

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert a